How to Make a Good Lead Magnet - annaparkernaples.co.uk

How to Make a Good Lead Magnet

A lead magnet, or opt-in, is something that you provide for free in exchange for an email address. This is how you build your list, which is crucial for your sales process. So what makes a good lead magnet?

What You Will Learn In This Episode:

  • Why you want to drive your clients away from social media and onto your mailing list
  • Different forms of lead magnets: PDFs, e-books, videos etc.
  • How to research what your lead magnet can offer as a value to your potential clients
  • How to connect your lead magnet to the product or service you want to sell
  • The importance of design and the first impression on your cold leads

I hope these tips will help you create a lead magnet that stands out from the crowd and positions you as an authority.

Anna Parker-Naples

Anna Parker-Naples is a multi-award winning Business Coach, Keynote Speaker and host of Entrepreneurs Get Visible, no.3 iTunes charts podcast show.

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