217 Rehumanising Your Audience with a Quiz with Jessmyn Solana
Today we’re talking about how you can give your lead generation an overhaul by using a quiz to bring fresh leads to your mailing list.
I’m joined by Jessmyn Solana, Digital Marketing Manager at Interact, one of the best quiz companies in the world. Jessmyn and I are talking about how you can humanise your content, and what you can do with a quiz as your lead generator.
What You Will Learn In This Episode:
– What insights you can get by using a quiz on your website
– How you can build better relationships by using a quiz properly
– Why everybody loves to take a quiz
– Why someone would consider a quiz over a freebie, a PDF, or an e-book
– What people are getting wrong about their quizzes
– The best way to get started with creating a quiz
If you put some time, thought and effort into making your quiz, it can be a powerful way to engage with your community, and with the new people who arrive at your door.